PRESS RELEASE – The Retirement Advantage Appoints Darin Erdmann As National Sales Manager

Darin Erdmann Promoted to Newly Created Position as National Sales Manager

APPLETON, WI (March 30, 2020) – The Retirement Advantage, Inc. (TRA), an independently owned, industry-leading national retirement services company, is proud to announce that Darin Erdmann has been appointed as National Sales Manager (NSM) effective Friday, March 27.  He will be charged with leading the company’s national sales team and will report to Jeff Schreiber, TRA’s Director of Sales.

In this newly developed role, Erdmann will oversee and manage the company’s sales team activities, assist in identifying new market opportunities and generate additional growth in the company’s defined retirement planning markets.  He will also be responsible for the assignment of sales territories, setting of goals, assisting in the closing of new business and establishing training programs for the firm’s Regional Sales Consultants (RSCs).

“Darin is exactly the experienced sales professional we were looking to add at TRA. He will continue to provide the support that our advisors, wholesale partners and end clients have come to expect,” asserts Schreiber. “Darin has consistently demonstrated his leadership by delivering on profitable sales initiatives and being a resource for new marketing initiatives.  He has always had a solid understanding of exactly what a quality sales team requires in order to maximize their sales opportunities.”

“I’m looking forward to continuing to increase the awareness of the TRA brand as well as spending more time assisting our Sales Team in exceeding their individual goals.  A key component of our success are our distribution partners, so cultivating and enhancing those relationships is also an integral step in achieving our joint goals,” Erdmann said of his promotion.

Prior to this role, Erdmann has been in the industry the past twenty-three years, eleven of them with TRA as an RSC covering Nevada, Arizona, New Mexico and S. California.  An exceptionally skilled Plan Design Consultant, Erdmann has honed his craft in both sales and support roles.  He currently holds his Chartered Retirement Plans Specialist (CRPS) and Cash Balance Consultant (CBC) designations and resides in Las Vegas, Nevada.

About The Retirement Advantage, Inc.:

TRA, based in Wisconsin, is a national retirement services company providing third-party administration and fiduciary services to financial advisors, wealth managers and businesses of all sizes. An on-going commitment to providing expert consultation, resources and exceptional customer service has positioned TRA as one of the largest, privately held third-party administrators in the nation. We proudly serve more than 8,500 plan sponsors with more than $8.5 billion in retirement assets under administration. To learn more about our industry leading solutions, please visit



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