TRA’s strategic vision has remained unchanged since our inception – to grow our business. While organic growth is critical to any successful firm, TRA complements our growth through strategic acquisitions having successfully acquired 16 privately held businesses where the owners were looking to exit or for liquidity.

Acquisition Strategy

We are committed to acquiring the best companies, of all shapes and sizes, in the third-party administration space. TRA generally seeks firms that fit within our culture, corporate strategy, core competencies and generate quality revenues to which we can add our expertise and resources to enhance business value.

Our Objectives

  • Strengthen our existing market position
  • Enter new markets and technology areas
  • Strengthen existing capabilities
  • Build economies of scale

We Specialize in the Entire Process

TRA understands the intricacies of structuring an agreement from the initial strategic exit planning through valuation and finalizing the sale. We realize our transactions are “life-changing” events for business owners, their families and employees. We understand the “psychology of the deal” and the emotions and implications that come with it.

What Owners and Sellers can Expect?

Presuming you have an interest we would…

  • Immediately enter into a non-disclosure agreement and open discussions
  • Discuss the merits and attributes of combining business with TRA
  • Discuss retention of actively engaged owners and existing employees
  • Build a comprehensive plan and establish valuation metrics and deal structure
  • Valuation based on a fair market formula (multiple of EBITDA or percentage of gross revenues)
  • Kick start the due diligence process and work towards a closing in a reasonable timeframe

The Advantage is Yours

TRA offers you a chance to explore transition of ownership, quickly for cash and seamlessly transition the business.

Mark Whited, CPC President and Founder, Retirement Planning, Inc.
I would like to commend Matt Schoneman for his comments made in plan and take a moment to encourage any TPA firm looking to sell their business to seriously consider Matt and TRA. After 29 years I decided the companies we provided TPA services for and the agents/brokers we worked with would be better served with a larger firm. I had met Matt at a seminar years ago. I was very impressed when he told me about his firm. There is no way I could provide the level of service and technologies that plan sponsors, agents and brokers deserve in this day and age. We started the due diligence process in May and wrapped it up in less than two months. His staff that worked with me were all consummate professionals. He retained my employees and has made the transition very simple. I could tell they had a process in acquiring TPA firms immediately, which not only gave me piece of mind, but a sense that the clients, agents and brokers we had worked with would be in great hands. Once again, whether you are a small TPA practice looking to sell, an agent or broker, The Retirement Advantage is a company you should most definitely consider.


Read the article on the changing TPA landscape recently published on

For more information, please contact:

Matt Schoneman | President
The Retirement Advantage, Inc.
101 East Grand Avenue, Suite 16, Port Washington, WI 53074
P: 920.831.3263 | Email: